I help merge the worlds of business and creativity with sound strategic insights to create solutions that impact growth and earnings positively. I am entrepreneurial by nature and have deep business acumen, having started and managed two leading brand consulting agencies in Africa. However, I am keen to keep abreast of new technologies, love challenges, and have studied part time at the University of Cape Town on Digital Marketing and have recently completed a BSc Honors in Digital Technology, Design and Innovation at the Dublin Institute of Technology. Being one the few strategic creatives with both business and creative degrees, I have sound business judgement whilst supporting collaboration and foster multi-disciplinary team based approaches to creative outcomes. Being curious by nature, I love to continuously learn and believe in a technology-based future and how marketers and technologists can bring better experiences to the end consumer. As a leader, I understand how business, brands and customers interact, having managed both qualitative & quantitative research to help inform strategic insights and the creative process. I build and share knowledge on target audiences needs and user experiences, keeping abreast of trends within digital and social media and share expertise with internal teams and clients. I have a deep knowledge of the role that technology plays in consumer relationships and can balance efficiency with effectiveness, collaboration with autonomy, and optimism with lots of healthy cynicism! I love great work, and can provide strategic direction on specific communications initiatives, identifying the key message or proposition and the best means to communicate this. With proven brand strategy development across multiple channels and platforms, my track record of experience in idea generation and refinement is across diverse industries, from Energy to Financial Services, from FMCG Retail to Transport, Media to Telecommunications, Listed Corporates to SME’s, Tourism to Country Branding. I believe that with my experience as both an awards judge across creative and business competitions, I am able to judge creative ideas for their distinctiveness and effectiveness. I have a proven background in brand positioning and innovation with disruptive strategic insights, identity creation, brand development, service training and the creative process. I have a passion for different cultures and can incorporate this distinction into the strategic insight. I have regularly presented to C-level executives and boards in my 25+ years in brand strategy and communication in different creative, brand and advertising agencies. I have been credited and acknowledged in numerous books, written a text book for high school learners, featured on media, award shows, conferences, and even some of my design solutions, like the South Africa ballot paper design is held in museums across the world.