I am a digital native with 13 years’ experience in the web applications, digital technology and marketing industry. I started my career life as a CMS web developer and graphic designer. From there, I matured into project management within the digital space growing within the digital mix. Over the years I have grown into a multiskilled digital professional leading teams in the development of digital products and integrated digital marketing campaigns. This experience spans across the domains of strategy, digital and social media, data and insights, service design, user experience, DesignOps all the way to DevOps. Throughout the years, I have also acquired experience in the development of business side artefacts such as marketing plans, business plans, business models, operating models and proposals in support of business development activities. It is important to note that I have been wearing many hats due to my extensive experience namely product owner, digital marketer, agile coach/scrum master, project/program manager, digital delivery lead and an all-rounder agile & digital transformation consultant.