Core skills 1. Communication: Excellent written, verbal, and presentation skills 2. Media Relations: Ability to build relationships with journalists, pitch stories, and secure media coverage 3. Crisis Management: Experience in handling crisis situations, reputation management, and issue resolution 4. Storytelling: Ability to craft compelling narratives, develop key messages, and create engaging content 5. Research and Analysis: Strong research skills, ability to analyze data, and provide insights to inform PR strategies Technical Skills: 1. Social Media: Proficiency in social media platforms, content creation, and campaign execution 2. Writing and Editing: Ability to write press releases, media kits, and other PR materials with clarity and precision 3. Design and Visual Communications: Basic design skills, ability to create visual content, and understand brand guidelines 4. Media Monitoring: Ability to track media coverage, analyze metrics, and provide reporting 5. Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines Soft Skills: 1. Relationship Building: Ability to build and maintain strong relationships with stakeholders, media, and team members 2. Adaptability: Ability to adapt to changing circumstances, priorities, and deadlines 3. Problem-Solving: Strong problem-solving skills, ability to think critically, and provide creative solutions 4. Time Management: Ability to prioritize tasks, manage time, and meet deadlines 5. Teamwork: Ability to collaborate with cross-functional teams, provide support, and contribute to team goals