I have over 15 years of experience working in media, PR and communications. Currently, I am a freelancer based in Cape Town, where I am PR Lead for clients within aviation and defence, travel and tourism and a consumer communications agency. I am deeply passionate about creating PR campaigns that help organisations navigate and achieve their business goals. A belief in the power of people and the magic of dialogue marketing in the evolving PR landscape continues to guide me in meeting client deliverables. A deep generalist and curiosity allow me to predict likely outcomes and the skill set to design think pragmatic strategies that yield success for my clients. My approach is a great communications programme is about getting the right message to right person at the right time. Underpinned by intellectual curiosity, thinking outside the box, passion, dedication, integrity, and humility that guides a service mentality. This approach has assisted me in the successful delivery of PR initiatives for clients in the following verticals: destination marketing, nation branding, financial literacy, social justice, event support and media relations to mention a few. Certified Google Analytics for Beginners, Hubspot Email Marketing, Hubspot Inbound. A reliable and strong media network within South Africa , East Africa, West Africa and SADC region. Started out as a journalists and later transitioned to PR and Corporate Communications.