Senior UX designer with 4+ years of experience translating complex user needs into innovative, user-centered design solutions, backed by 16 years of graphic design expertise. Proven entrepreneurial track record, with a strong ability to influence vision and guide strategic design direction. Proficient in user research, wireframing, prototyping, usability testing and hi-fidelity design. Adept at collaborating with cross-functional teams to deliver products that exceed user expectations. Demonstrated success in improving usability and user satisfaction by implementing data-driven design solutions. Holds a Master of Business Administration from triple-crown accredited Aston University.