Oh, Hello There! The human brain is a fascinating place, and there are a few things that fascinate me most about the correlation between analytics, product, optimization, strategy, and brains. First, the concept of how we have the ability to analyze and formulate actionable insights using big (and small) data. Second, The concept of consumer logic and how that affects the lifecycle of a product, and third, the high- value impact that a well done analysis and a well researched and executed product can have on overall business performance and that's where I come in. I am data-driven and commercially aware. A key part of my expertise is the ability to analyse and deduce actionable insights using various data platforms, I am passionate about tech with a keen interest in strategic business analysis, innovation, writing, optimization and product. When I am not working, you can likely find me hiding away with my nose tucked between a book, away at a cabin in the woods enjoying a glass of vino, or spending some quality time with my fur-babies.