The world recognizes Merceline Ambiyo as an authority in things media. She is a pro brand manager, content developer and digital marketer. Since 2016, Merceline has been using digital content and social media to disseminate information creatively with the aim of influencing the mentalities that the public has about various things. More often than not, the target audience has majorly been the youth. Merceline is known for her exceptional work with UNODC, Amref Health Africa, AWAN Afrika, the AU, the government of Kenya and other organizations. She is the owner of The Missing Link - Global, which is a media company that operates across Africa and in the UK. For Ms Ambiyo, the mission is simple: using creativity to communicate into the change we need to see in the world.