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Louise P.

Digital Media Creative

  • Hourly rate: R900 /hr
  • Experience: 7 Years

About Louise

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Check out my website and portfolio here http://www.******.*** Thank you for taking the time to view my CV and portfolio. But first a little more about me. I have over seven years of experience in the highly demanding industry of film and broadcast television as well as digital content creation, marketing wildlife film and photography. Aside from being being a live, television broadcast director and producer I have also had experience as the head of the digital and social media teams for approximately five years. While working for WildEarth (safariLIVE) I was afforded the opportunity to create content for and work with the digital teams at National Geographic, the SABC and the Chinese Global Television Network (CGTN). After leaving WildEarth I began working for African Parks, an incredible wildlife conservation NGO, where I continued to create engaging and informative content for their various social media platforms. I then moved to Global Vision International (GVI) working as a dedicated wildlife photographer, videographer and social media marketer for Bushwise Field Guides, a FGASA accredited field guide training provider. I have also worked at the prestigious Safari Guide of the Year competition as a photographer while covering the event in real time via Instagram stories and reels as well as TikTok videos. While working with all these teams I was tasked with creating and producing engaging digital content and distribution strategies that motivated online users to become engaged and interactive users. We not only achieved our goals but far exceeded them in generating high numbers of viewers/users, an engaged following on the various digital platforms and helped generate over $1 000 000 in donations from our online audience at African Parks. From inception, script writing, storyboarding and pre-production to principal photography, crew management, post production and final delivery there is little about video or photo production I am unfamiliar with. I find my work most rewarding when a strong connection is built between the consumers and the client’s brand. I believe that content creation and distribution is not only about pretty pictures and cool taglines, it’s about fostering a connection between the consumer, the content, the client and ultimately, the brand. If consumers find meaningful engagement in the content they will build meaningful and loyal connections to the brand.

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