I have been responsible for delivering a comprehensive traditional, digital marketing and e-commerce strategy whilst at the same time being hands on with the daily operations of the digital marketing and ecommerce teams, in maximising sales across instore and online. I have a wealth of knowledge in Traditional, Digital Marketing and Ecommerce and have in the retail industry for approximately 18 years and have promoted in the following categories: general merchandise, DIY, automotive, liquor, food, clothing, furniture, and bedding I also have a great understanding on how to distinguish business challenges and implement digital marketing solutions and strategies to achieve business objectives to drive a successful ROI instore and online through traditional and digital marketing. My experience and knowledge allows me to drive instore and online sales and how to use all digital and social platforms to enhance marketing function and take it to the next level by targeting and segmenting consumers at the right moment with the right product or service offering , which allows for constantly analyzing the data which I can ensure that the best decisions are made to achieve a return on investment.