I have an unquenchable thirst for all things creative and design related. I started designing back in high school, long before design programs existed, and have either taught myself or taken recognised courses on all of the design programs and trends as and when they began. I keep my knowledge as up to date as possible, continually doing advanced courses to keep my skills ahead of the pack. After completing my graphic studies, I moved to the USA to immediately get up to speed with international design trends and standards. Upon my return to South Africa I began working in the fashion industry. I am able to design and manufacture men's and woman's apparel, from the clothing itself to the prints, labels, product shoots, range catalogues, marketing strategies, store concepts and signage etc. I have worked for multiple international brands including, Rip Curl, Quiksilver, LRG, Hudson Jeans, Zoo York, Ecko, Tapout, to name but a few. As a musician, the next logical step for me was in the entertainment industry where I honed my skills designing and marketing for local and international artists. As I climbed the ladder I become involved in bringing international touring artists to South Africa. I have done both traditional and digital marketing for local and international artists, including, website designs, developing of ticketing systems, tv adverts, music videos, voice overs and recording of artists. With the rise of social media I dived into the marketing, advertising and design aspects of the most popular platforms including, Facebook, Instagram, YouTube, Only Fans, TikTok, Twitch and even the more corporate LinkedIn. I have been on again, off again with the launching of my own design studio, (Layla Vegas Design), due to my attention being taken up by my other business interests until now. My studio will be officially launching in 2022.