Hello, I would like to take this opportunity to try and give you a better understanding of why you should seriously consider employing me for the position. My range and depth of experience has given me a wonderful knowledge of customer behaviour and how to apply this across a brand’s ecosystem as well as, how to retain and acquire customers of all ages and in all stages of their life cycle. I have experience across the entire UX/CX value chain from home to store, from personalisation to mass marketing, from sales forces to marketing departments and from how to evaluate, manage and grow relationships both internally and externally. I have written strategies, managed budgets (+/- R275million), promotional experiences and events and tested, trialled and analysed data, segmentation and delivered ROI and profit at multiple touchpoints. I have managed and completed negotiations with numerous benefit partners and driven the promotional calendar and programmes. I understand and have worked across broad ecosystems, co-ordinating, measuring and tracking both, on-line and off-line content for the web, e-commerce, email, social media, radio, TV and print. But, above all, I am passionate about changing consumer behaviour, delivering profit and growing brands and would love to talk to you more about it. Looking forward to hearing from you soon. Regards, Candy Steyn