Good Day My name is Buyisile Maseko, I hold a Master’s in Business Administration (MBA) from the University of the Witwatersrand focusing on Business Innovation, Industry Foresight and Future Business Strategies. I am currently the Digital Platform Customer Experience Lead with the Customer and Sales Interactions team at FNB, responsible for championing all things customer-facing within a company’s digital platforms. This including understanding customer needs, conducting research and analysing data to understand what customers want and need from the digital platforms and aligning those insights with FNB digital platform strategy. Driving Digital Platform Integration to bridge the gap between business needs and technical capabilities, responsible for designing, developing, and implementing strategies for integrating various digital platforms to achieve specific business objectives. Prior to joining Sales Interactions team I was the Pillar Lead for FNB Connect looking after portfolio growth and sales for FNB’s telco business that spans across MVNO (Mobile Virtual Network Operator) , Service Provider (Value Added Services) and Device, with more than 10 years extensive sales and service experience within financial and insurance services sector. Three of which has been hands-on experience in the telecommunications sector, I have successfully navigated the complexities of the industry, developing a deep understanding of the evolving landscape. My expertise encompasses the realm of telco and MVNOs, digital and retail banking where I have played key roles in developing and implementing various growth strategies for different Consumer Segments, Business Units and Product Houses. Throughout my career, I have honed my skills in strategy development, consistently driving initiatives that align with organizational goals and enhance operational efficiency. My track record reflects a commitment to delivering innovative solutions that enhance the customer experience and help grow the business. Before joining FNB Connect, I was the Growth Head for FNB Home Finance looking after the affordable housing market, which spans across the Emerging and Middle Market Customer Segments. As a Growth Head in the financial sector, I had acquired extensive experience in managing and achieving financial targets by growing the business existing portfolio and acquiring new clients, by developing and implementing growth and sales strategies that have yielded positive portfolio growth and sales results. Including working closely with diverse partners and stakeholders in both the Private and Public sector. Experienced in delivering innovative business strategies and client-focused solutions that improve margins and servicing metrics through streamlined operations. I thrive in fast-paced environments, mobilising top-tier talent to create high performing cultures that consistently perform in ever-changing markets. I am confident that my strategic acumen and proficiency in digital and retail banking platforms, and telecommunications would make a valuable contribution to your company I am eager to explore potential opportunities to collaborate and contribute to the continued success of your team. Regards Buyisile Maseko